‘Effing Simple’ author gets practical about business advice

By June 21, 2019Business

Toni Vanschoyck doesn’t like to sugarcoat anything in life — including her views on business.

The Senior Executive Director of Monat Global Premium Hair Care Products was motivated to pen her first book, “Effing Simple,” after she discovered a lack of contemporary resources to turn to for practical business advice that anyone could follow.

Originally intended as a guide for her own team, the common sense she shares includes practices that are applicable to nearly any business, and even parenting.

Along the way, readers will also find a bit of sarcasm and a few swear words — all part of Vanschoyck keeping it real and staying relatable to her audience. However, the book does ask some tough questions that she hopes will make people think and take action to reach their goals.

Vanschoyck says she would not have reached her own career aspirations without embracing the idea of servant leadership early on in her more than 20 years as a businesswoman.

“What makes a good leader is someone who is about their team, not themselves,” she said. “The recipe for a good leader is PMS: power, money and self-accountability. And the power part is all about a leader having a skill set and knowledge and sharing it with others. The most powerful thing a person can do is lead by example.”

Along with putting your team first, Vanschoyck says there are key elements every entrepreneur should never compromise on when building a business.

Keep your contact list up to date — treat it as you would any other living document that needs frequent updating — and make sure you get your product or service in front of those people.

“This list represents the people you’ll start with in any business,” she says. Likewise, always have a regular rhythm of events going, and remember that follow-up is crucial to success. “You’ll likely go through 5-7 exposures before you get to a ‘yes,’ ” Vanschoyck says.

She also encourages people to avoid these two time-wasters: “scroll holing” (spending too much time online, scrolling through social media) and watching too much TV.

For more information on Vanschoyck, visit https://www.tonivans.com/. Find her on Instagram, Twitter, and Facebook at @thetonivans.

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