For Father’s Day, in support of dads everywhere, Boot Camp for New Moms (BCNM), along with Dads Adventure has launched #DadsGotThis, a campaign celebrating the unique ways men care for their family and deliver as dads.
To participate, moms simply submit a brief video or photo here highlighting something special Dad does to nurture his baby and family and tag it with #DadsGotThis.
#DadsGotThis celebrates how men are hard-wired for fatherhood, participating more than ever, and making irreplaceable contributions to their family—and nobody knows this better than the new mom in their life.
Research shows that fathers who are actively engaged with their babies—and encouraged by their partner—create lasting, positive impacts for their children including higher self-esteem, greater academic success, and emotional resilience.
“Dads bring something that us moms don’t to the baby and it’s crucial for the baby to get this. Dads don’t stress about things – they encourage kids to blow things off. They encourage kids to take good risks. They have a more adventurous streak, kids with involved dads have more confidence – we want to foster this.” New Mom
The campaign gives moms a chance to show appreciation for the irreplaceable things dads bring to the table. Moms will receive 30% off (plus free shipping) on a Dad’s Adventure Treasure Chest —a beautiful, handcrafted, cedar cigar box where Dad can store mementos from fatherhood that he’ll cherish for years to come; the perfect Father’s Day gift. The grand prize winner will receive a $100 Target gift certificate and a Treasure Chest.
Contest expires June 10, 2019.
Lisa N. Alexander is the author and founder of This Woman Knows and What Million-Dollar Brands Know. She is an award-winning filmmaker, director, producer, and writer and is the owner of PrettyWork Creative.
